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A great exercise to do with your customer database is to go through it and Grade Your Customers as Grade A, B, C or D customers. The reason for doing this is to ensure that you DON'T treat all customers the same.....because they are not the same.

Are you aware that it's likely that 20% of customers will make up 80% of sales? ....And it's likely that 20% of customers will take up 80% of your time! When was the last time you graded your customer base? Customers shouldn't be treated the same way and here's why...

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