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Most businesses discount without ever really knowing the impact. The reality is that when you start to discount you are starting a potentially lethal addiction to chasing volume over profit! You've heard the phrase "being a busy fool" ...well that's what can happen when you discount your product or services too readily. It's much better to incentivise customers to buy through "add value" strategies (which we can discuss at another time) but first I want you to learn the Dangers of Discounting.

Enjoy using the template and get in touch if you need any help with this or any other aspect of your business.

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