Build a Practical, Street-wise Marketing Plan that Drives Bottom-line Profit!

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Are hosting this Business Growth seminar designed to equip businesses based in Edinburgh with the knowledge of how to:

Build a Practical, Street-wise Marketing Plan

that Drives Bottom-line Profit!

Why you should

Attend this event

Too many businesses fail to thrive. Worse still, too many businesses fail (ie. cease to trade) not because they aren't good at what they do.....but simply because not enough prospective customers got to know about them and thus have the chance to benefit from their products or services.

Why is this?

Due largely to a lack of effective Marketing. Customers don't just appear! They have to be earned, nurtured and delighted. But HOW does this happen? The reality is, that your business needs to deliver against it's promises.....Every. Single. Time. Of course it does. But we need to attract customers in the first instance and so it's imperative for the long-term health of any business, that you understand how Marketing works and how to build AND IMPLEMENT a bespoke Marketing strategy that's right for your business.

This seminar will show you how.

What does the event cover?

A 90 minute session isn't long enough to show you the full framework Scottish business owners like you are using to build their companies. So we've decided to show you one part of the system which focuses on Sales & Marketing.

In this interactive session you'll learn:

  • How to move the conversation away from "what's the price?"
  • How to remove the key frustrations of your marketplace
  • To appreciate that all businesses, whatever the industry, have the same 5 levers to pull to stimulate profitable growth
  • How to choose the strategies that are right for your business for each of these levers
  • How to create a street-wise, practical marketing plan that's easy-to-understand and to implement
  • How to drive your customer numbers, revenue and profits up

We are also opening up 4 complimentary coaching sessions for owners who are serious about growing and whom are interested in seeing how a business coaching relationship could be the springboard to your next phase of growth.

Is this the right event for me?

This workshop is intended for Business Owners and Managing Directors who are responsible for increasing Customer numbers, Revenue and ultimately Profit.

You need to be serious about growing your business. Whilst there will be some networking, it's predominantly a learning event.

You'll be amongst other progressive business owners, all of whom are looking for practical advice on howto create a street-wise marketing plan that's easy-to-implement and won't cost the earth.

Get in touch if you need more information.

Event details

  • Thursday 16 November 2017
  • 08:30 - 10:30
  • Royal Bank of Scotland Gogarburn

    175 Glasgow Road, Edinburgh, United Kingdom, EH12 9BH

This event is kindly hosted by RBS and delivered by ActionCOACH. The event is complimentary.

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What attendees say

About this event

About the speaker

Alan Smith

  • A certified business coach with the World’s No1 Business Coaching Firm – ActionCOACH.
  • Winner of Best Client Ratings Award 2017 and 2018 with a Net Promoter Score of 86.
  • Has worked with two of the world’s largest blue-chip food and drink companies – Pepsico and Mondelez (formerly Cadbury)
  • A results driven individual with a track record of success, with a particular focus in developing and improving business performance through implementing sales and marketing strategies and through building motivated and effective teams to perform in highly competitive markets.
  • Have a look at some of the numerous five star Google reviews from delighted clients…
The training morning was very informative & fun. Alan is an excellent presenter and it shows he is very experienced in presenting to business people. I was reminded again and again of techniques I could use in multiple areas of my business. James Gough - Virtual Global

This event is kindly hosted by RBS and delivered by ActionCOACH. The event is complimentary.

Book now